Intercept Interviews

 

• Great for quickly evaluating community attitudes towards the parties, awareness of, and initial gut reactions to the case

• Customized to focus on 2-3 fulcrum issues

• Quick setup and turnaround

• Lowest cost

 

Roadtest℠

 

• Designed for cases with open discovery

• Our most flexible methodology

• Best for evaluating the impact of an inconclusive but critical piece of evidence or argument

• Lower cost

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Roundtable®

     

• Designed to be used early in the case cycle

• Best for testing general, overall themes of the case & discovering the key questions jurors want answered

• Can be tailored to test alternative approaches to a case (e.g Admit vs contest liability)

• Low cost

 

LiveFire℠ Witness Workout

    

• Designed to get witnesses “in shape” for deposition or trial

• Sessions provide intense practice and test jurors’ reactions to the witness

• Excellent as a prep for deposition

• Best for professional malpractice cases but applicable to any case where one person will be critically scrutinized

• Low cost

 

Jury Focus Group

 

• Designed for testing competing cases stories and evaluating liability and damage ranges

• Our most popular methodology

• Best for identifying relevant jury selection criteria in polarizing cases

• Mid-high-range cost

 

Mock Jury Simulation

 

• Designed for use when trial is highly likely

• Best for final dress rehearsal, fine-tuning arguments and visual aids

• Excellent for testing damages/punitive claims

• Higher cost

 

Shadow Jury

 

• Designed for real time feedback at trial

• Best for high-exposure cases with agile trial teams that can react quickly and creatively to feedback from shadow jurors

• Provides detailed, twice-daily updates to parties unable to attend trial

• Highest cost

 

 

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