The main consideration for most clients is cost. While some litigants are still stuck in a purely expense-driven mode, smart companies are focused more on outcome, or return on investment (ROI). This is not an excuse to spend money indiscriminately or for paying too much, but there needs to be a balance.

 

     We focus on the Total Cost, meaning not only the fee charged and the hard expenses, but also the impact the results of the investment have on the outcome of the individual case(s). The Total Cost cannot be determined absent an analysis of the outcome or the ability to extend the hard costs over multiple cases.

 

     A $50,000 mock trial will have a lower Total Cost than a $15,000 mock trial if it helps get a better result and/or if the data are shared and help on other similar cases. A $100,000 shadow jury at an actual trial often has a lower Total Cost than a mock trial because real-time strategic adjustments can be made that address juror concerns.

 

     A consideration of cost inevitably brings us back to methodology. The methodology followed is a critically important variable in the Total Cost analysis, as the creativity and abilities of the consultants charged with translating the data obtained into specific and persuasive strategies is dependent on starting out with reliable information to analyze. Compared with some other firms, we may not be the cheapest. That being said, we believe we offer the lowest Total Cost in the industry, and we stand by our results as proof.