Go In to Win

© Best Evidence

Timeless Words of Wisdom (WoW) for the Courtroom

Phrases that persuade, from the backwoods to the big-city

 

Two words define the venires the modern trial lawyer encounters: 

 

Diverse and complex. 

 

Jurors have more complex layers of knowledge, opinions and attitudes on more topics from more sources than ever before.  And even within apparent ethnic, religious, socio-economic and political groups, a wide range of diversity exists.  

 

So--how does one find unifying themes and ideas that resonate with such a heterogeneous group? 

 

The answers are here, in this collection of trial-ready quotes. 

 

These proverbs, aphorisms, metaphors, quips and quotations have been lifted from a wide variety of sources over my career consulting on “big money” cases—in venues ranging from, as the subtitle implies, the backwoods to the big cities.  Success in courtrooms across the country has proven time and again: 

 

These phrases work.

 

When skillfully used, the universal appeal of these words can tie an entire case together and unite a diverse jury around your theme, in simple, hard-to-argue-with terms.   Because they speak to universal truths, they engage emotion and speak to the heart. 

 

Here you will find well over 200 quotations that can help you attack the other side’s experts, the greed of the opposing party, the contradictory or nonsensical nature of the adversary’s claims, and more.  You are limited only by your creativity (which this book is intended to help stoke).

 

I encourage you to take your time with these phrases—meander through them, and chew on the words.  Many times I have been surprised to pass over a quote too quickly, only to come back and recognize a fresh approach to a current problem staring me right in the face.  So please, despite the fact that like me, you are almost surely a “Type A,” don’t rush through it.  

 

These words will work MAGIC when you let them sink in. 

 

Oh, and they are just as effective when strategically placed in an appellate brief or critical motion to the Court.  Judges are people too!

 

One final note:  The purpose of this collection is to help you simplify and broaden the appeal of your message.  I fear my comments might distract you from the simple power and beauty of these quotes, or from finding your own creative way of incorporating them into your cases, so for the most part, I present them unadorned.  

 

DanJr

 

P.S.  I am confident you will find “gold” in the following quotes that will far outweigh the cost of the app.  When you do, please drop me a line and let me know what quote(s) you used and to what end.  I love hearing how creative you can be!

 

 

appstore.png
btn-google.png
amazon_icon.png
appstore.png
btn-google.png
amazon_icon.png
Available Now!
Available Now!
Available Now!
Available Now!
Available Now!
Available Now!